Chef Jamie Oliver has won his long-fought battle against one of the largest fast food chains in the world – McDonalds. After Oliver showed how McDonald’s hamburgers are made, the franchise finally announced that it will change its recipe, and yet there was barely a peep about this in the mainstream, corporate media.
Oliver repeatedly explained to the public, over several years – in documentaries, television shows and interviews – that the fatty parts of beef are “washed” in ammonium hydroxide and used in the filling of the burger. Before this process, according to the presenter, the food is deemed unfit for human consumption. According to the chef and hamburger enthusiast, Jamie Oliver, who has undertaken a war against the fast food industry, “Basically, we’re taking a product that would be sold in the cheapest way for dogs, and after this process, is being given to human beings.”
Besides the low quality of the meat, the ammonium hydroxide is harmful to health. Oliver famously coined this the “the pink slime process.”
“Why would any sensible human being put meat filled with ammonia in the mouths of their children?” Oliver asked.
In one of his colorful demonstrations, Oliver demonstrates to children how nuggets are made. After selecting the best parts of the chicken, the remains (fat, skin and internal organs) are processed for these fried foods.
After years of trying to break America, Jamie Oliver has finally made his mark by persuading one of the biggest U.S fast food chains in the world to change their burger recipe.
McDonald's have altered the ingredients after the Naked Chef forced them to remove a processed food type that he labelled 'pink slime'.
The food activist was shocked when he learned that ammonium hydroxide was being used by McDonald's to convert fatty beef offcuts into a beef filler for its burgers in the USA.
The filler product made headlines after he denounced it on his show, Jamie Oliver’s Food Revolution.
'Basically, we’re taking a product that would be sold at the cheapest form for dogs and after this process we can give it to humans' said the TV chef.
Jamie showed American audiences the raw 'pink slime' produced in the ammonium hydroxide process used by producers named Beef Products Inc (BPI).
'Pink slime' has never been used in McDonald's beef patties in the UK and Ireland which source their meat from farmers within the two countries.
Now after months of campaigning on his hit US television show McDonald's have admitted defeat and the fast food giant has abandoned the beef filler from its burger patties.
US Department of Agriculture microbiologist Geral Zirnstein agreed with Jamie that ammonium hydroxide agent should be banned.
'Pink slime' has never been used in McDonald's beef patties in the UK and Ireland which source their meat from farmers within the two countries.
Now after months of campaigning on his hit US television show McDonald's have admitted defeat and the fast food giant has abandoned the beef filler from its burger patties.
JAMIE OLIVER'S U.S FOOD CAMPAIGN
In 1999 Jamie Oliver began his TV chef career in the British TV series 'The Naked Chef.' He was awarded an MBE for his services to hospitality. But his healthy eating crusade, hasn't always gone smoothly in the U.S.
Crying on TV: In 2010 while filming 'Jamie Oliver's Food Revolution' he broke down when he met serious resistance after the residents of America's country's fattest city, Huntington, West Virginia, were uninterested in his advice. After a confrontation with school dinner ladies, the TV chef sobbed: 'They don't understand me. They don't know why I'm here.'
Letterman setback: That year he suffered another setback with a doom-filled lecture from chatshow host David Letterman. The host told Oliver he believed diet pills were the only successful way to lose weight in the U.S. and that he expected humans to 'evolve to the point where 1,000 years from now we all weigh 500-600lbs and it will be OK.'
